Believe it or not, once upon a time, kids at the bus stop didn’t have cell phones and the mobile device strategy of many businesses was typically “you’ll take what you’re given, refrain from using it for any personal use, and the data may be scrubbed clean whenever we please.”

Everyone in the office loves Eric. Sporting a different ironic t-shirt everyday, Eric is the one we call when technology spits in our face. Whether it’s a slow system, a bug that needs to be squashed, a website issue, or a crash that results in unexpected downtime and data loss, Eric is right there. Not only does he get to the bottom of any issue but he also rights the ship like he’s some sort of miracle-working captain who just happens to have a pretty wickedly funny Peter Griffin from Family Guy impersonation.

When smaller businesses look to cut costs, they commonly take shortcuts that are risky to their bottom line. They may go out of their way to avoid upgrading dated hardware, buying software licenses, or increasing bandwidth. In some instances, they layoff in-house IT support, or avoid hiring new help, even as the business grows. This often leads to a very cranky and disgruntled “IT guy” with a bad attitude as he or she runs around the office putting out one fire after another – feeling overburdened and underpaid.

It’s a fast business world. Brilliant business ideas can be conjured up at some hipster-filled vegan coffeehouse, a website is thrown together, and poof… in no time at all there is a living, breathing, small business venture accessible from anywhere in the world.

Small-to-medium-sized businesses (SMBs) tend to have a more difficult time managing IT than larger enterprises. Despite being as technology dependent as larger enterprises, SMBs have tighter budgets and fewer resources to devote to IT management. This leads to a more reactive “break-fix” approach to their technology that never does any smaller company or organization any good.

It’s no secret that any growing small-to-medium sized business must monitor and manage its business technology in the most cost-efficient way. The tricky part is figuring out how to do this without sacrificing the overall experience of the end-user. End-users can be clients and customers or employees. Both rely on the efficiency of a firm’s network, servers, and applications, and the availability of the company’s data center.

Small to medium sized businesses (SMBs) receive a lot of calls each day from slick sales people peddling the next technology trend that’s going to save them money and revolutionize how they do business. They’re all too quick to caution that if you don’t listen to them, you’ll fall behind the times, and eventually be swimming in a sea of debt and out of business.

How do you get a small business to recognize the value of manages IT services? In the start-up environment, we encounter an eclectic bunch of personality types. There is a reason people become entrepreneurs or C-level execs. When we meet the owners or decision makers at smaller companies and organizations, we can tell right away why they’re where they are. They’re visionaries. They’re risk takers. They’re competitive. They want to be in charge.

While the hourly cost of downtime for a small-to-medium sized business won’t be nearly as large as that astronomical Google figure, downtime is often more detrimental to smaller companies. Smaller enterprises are more susceptible to downtime and are neither large nor profitable enough to sustain its short and long-term effects.

Technology is full of difficult jargon. To further complicate things, certain terms are often used in a different context between one publication or service provider and the next. An example of this is the usage of backup, disaster recovery, and business continuity. These terms are commonly used interchangeably, often resulting in confusion. In an effort to alleviate some of this confusion, let’s describe each physical process. You will see an overlay among all three, although they are each different processes.